For a catalogue of ceramics, we acted as full CGI creative direction and created 3D images. In this case, our challenge was to render the textures as realistically as possible, focusing on the décor and lighting. In this process, we specialized in designing and creating photorealistic renderings of ceramics and deepened our expertise in this area.
At this stage, we focused heavily on creating textures to achieve an authentic appearance with precise details. A faithful reproduction of reflections and reliefs is essential to correctly represent the authentic characteristics of the product. The results of our work on textures form the basis for the next stages of the project.
This was followed by the recreation of an environment as a demonstration example for the application of the tiles. The lighting was adjusted accordingly to best highlight the characteristics of the product. The final step was to generate high quality renderings.
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